You got drunk at Starbucks?

Not something I've ever expected to hear. But for those of you who don't know, Starbucks is trying something a little bit different. 

It's an interesting concept and a bold move in terms of brand management. I'm not convinced that it'll work but I think that the Starbucks initiative is much closer to being within the capacity of their brand than, say, the garbage going on at Hyundai.  Either way, it'll be interesting to see how all of this plays out