For all the dudes with that Princess Leia fantasy

British actress Kate Beckinsale is the new face of Absolut Vodka, and while I can't claim to find the ads particularly compelling from a marketing standpoint, they are kinda funny from a 'I think they're ridiculous' standpoint. I suppose that Absolut is trying to establish itself as a drink for classy ladies*, but based on the fashion choices exhibited in the shot above, I think the vodka company is more likely to attract a target audience of  internet addicted Star Wars geeks.

If your interest is at all piqued, read more here.

*see this other print ad from the campaign